Why Custom Publishing?

  • Custom magazines are a proven medium to build loyalty and customer response.

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  • A custom magazine positions the company as an industry authority; it is a brand differentiator; a tool for customer retention; and a prospecting and marketing vehicle.

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  • Custom magazines – in both print and digital formats – continue to grow worldwide and were worth more than £1 billion in the UK in 2010.

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  • Customer magazines keep consumers attention for 25 minutes which is significantly more than the eight seconds looking at a poster or 20-30 seconds listening to a radio ad - APA Advantage Study

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  • Customer magazines increase brand loyalty by 32%. - APA Advantage Study

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  • Custom publishing is now used by 9 out of 10 companies in North America. The New York Times says that “while traditional publishing flounders, custom grows 10% a year. Why? For newspapers and corporations, a custom publication means a better bottom line. Marketers are increasingly starting publications of their own that look, feel and read like a typical magazine rather than a mere catalogue of praise for their own products.”

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  • 80% of readers prefer receiving information on a company through a custom publication. - Roper Public Affairs Custom Publishing Survey

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  • Global research agency Millward Brown found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once.

  • 75% of readers feel better informed when reading custom publications. -  Roper Public Affairs Custom Publishing Survey
  • In the US, 68% of consumers say custom magazines influence their purchasing decisions. - Roper Public Affairs/Custom Publishing Council 2009.

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  • 67% of readers of the Marks and Spencer magazine said it made them more interested in visiting a store; 47% said they bought products featured in the magazine.